CASE STUDIES

Alphagrphics Calendar Campaign

Extraordinary Web-to-print, data-driven technology is at the heart of Print Three's personalized direct marketing mailer campaign. This technology allows the sender to integrate individual personal messages and names into graphic and photographic images aimed at the receiver in a manner that appears as if each card was individually designed and customized for the recipient.


Objectives

  • To demonstrate Print Three's powerful data-driven 1-to1 marketing capabilities that speaks to their target audiences as individuals.

  • To generate awareness about data-driven 1-to1 marketing solutions, and solicit business by inviting and directing prospects to a Personal URL (PURL) to sign up for a FREE Lunch 'N Learn to learn how they can increase their direct mail response rates.


Challenges

  • To effectively demonstrate the uniqueness of this personalized print piece, and it’s incredible impact on the receiver.

Execution

  • Using Print Three’s XMPie capabilities, we designed personalized direct mailers that were sent to all Print Three leads, driving them to a Personalized URL (PURL).

  • When the lead arrived at their PURL, the Web page was designed with a personalized greeting for the visitor. The page highlighted topics that would be covered during the Lunch 'N Learn event.

Results

  • This campaign won the 2008 Gold Frankie Award (Canadian Franchise Association Marketing Awards) in the category of Direct Marketing.

Media Mix

  • Uniquely Personalized Direct Mailers.

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