Hit your Target Market Right On with Cross-Media Advertising


Cross-media targeted advertising is the best way get your message heard

Just as shooting an arrow arbitrarily into the air is an ineffective way to hit your target, sending a message arbitrarily to mass amounts of people is an ineffective way to get it heard. When you advertise on TV or the radio you never know who will be listening or watching. Sure your ad might get seen or heard by millions of people, but unless those people have an interest in what you are selling, the efforts are fruitless. This is where targeted advertising comes into play. By utilizing your target market’s demographic information you can send targeted advertising messages just to them, guaranteeing that your message gets heard.


Cross-media advertising strategies use targeted advertising to reach your clients on a personal level across multiple media platforms. Cross-Media is like shooting a number of arrows to different locations but still hitting the bulls-eye at each spot. In a sense, you are sending a targeted message to a client a variety of different ways. This method allows you to use different media outlets to connect with your target in a way that is convenient for them.


Build relationships with new and old clients using cross-media advertising

Sending a targeted advertising message will help foster long lasting client relationships and still gives you the opportunity to procure new clients in the process. When a client gets a personalized message and feels appreciated they are likely to share the positive feelings. Word-of-mouth advertising is the best (and free) form of advertising out there. Having a cross-media connection with your target is the best way to maintain a positive relationship and increase your client base.


Eden Cross-Media is one of the only advertising agencies in Toronto that specializes in targeted and cross-media advertising. Let us help you reach your target audience using a variety of media channels. Contact us online or call us directly at 1.800.844.0106.